@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,400;0,500;0,700;1,400&family=Inter:ital,wght@0,300;0,400;0,500;0,600;0,700;1,700&display=swap');

/* ---------- Design tokens ---------- */
:root {
  /* Colors */
  --color-primary: #1A1A1A;
  --color-secondary: #555555;
  --color-muted: #999999;
  --color-border: #E5E5E5;
  --color-border-strong: #CCCCCC;
  --color-background: #FFFFFF;
  --color-surface: #F8F8F8;
  --color-accent: #1A1A1A;
  --color-success: #3B6D11;
  --color-success-bg: #EAF3DE;
  --color-nav: #727272;
  --color-nav-active: #6054F4;
  --color-priority-high: #C2255C;
  --color-priority-high-bg: #FAE3EC;
  --color-priority-medhigh: #B8791A;
  --color-priority-medhigh-bg: #FFF6DE;

  /* Typography */
  --font-display: 'Playfair Display', serif;
  --font-body: 'Inter', sans-serif;

  --text-display: 300 72px/1.05 var(--font-display);
  --text-h1: 700 48px/1.1 var(--font-display);
  --text-h2: 700 32px/1.2 var(--font-display);
  --text-h3: 600 22px/1.3 var(--font-body);
  --text-body-l: 400 16px/1.7 var(--font-body);
  --text-body-m: 400 16px/1.7 var(--font-body);
  --text-nav: 400 15px/1 var(--font-body);
  --text-label: 500 12px/1 var(--font-body);
  --text-caption: 400 13px/1.5 var(--font-body);
  --text-tag: 400 12px/1 var(--font-body);
  --text-quote: italic 700 24px/1.6 var(--font-body);
  --text-card-title: 500 24px/1.2 var(--font-display);
  --text-card-sub: 400 14px/1.5 var(--font-body);

  /* Spacing */
  --content-width: 1200px;
  --page-padding: 120px;

  /* Radius */
  --radius-tag: 99px;
  --radius-card: 8px;
}

/* ---------- Reset ---------- */
*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font: var(--text-body-m);
  color: var(--color-primary);
  background: var(--color-background);
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4, h5, h6, p, ul, ol, figure, blockquote {
  margin: 0;
}

ul, ol {
  list-style: none;
  padding: 0;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: var(--color-primary);
  text-decoration: none;
}

a:hover {
  text-decoration: underline;
}

hr {
  border: none;
  border-top: 1px solid var(--color-border);
  margin: 0;
}

button {
  font: inherit;
}

/* ---------- Layout helpers ---------- */
.page {
  padding: 0 var(--page-padding);
}

.content {
  max-width: var(--content-width);
  margin: 0 auto;
}

.section {
  padding: 32px 0;
}

/* ---------- Nav ---------- */
.nav {
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 max(var(--page-padding), calc((100% - var(--content-width)) / 2));
  border-bottom: 1px solid var(--color-border);
}

.nav__logo {
  font: 500 15px/1 var(--font-body);
  color: var(--color-primary);
}

.nav__links {
  display: flex;
  align-items: center;
  gap: 32px;
}

.nav__links a {
  font: var(--text-nav);
  color: var(--color-nav);
}

.nav__links a:hover {
  text-decoration: none;
}

.nav__links a.is-active {
  color: var(--color-nav-active);
  font-weight: 600;
}

/* ---------- Tags / badges ---------- */
.tag {
  display: inline-flex;
  align-items: center;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  padding: 6px 10px;
  font: 700 12px/1 var(--font-body);
  color: var(--color-secondary);
}

.tag--live {
  color: var(--color-success);
  background: var(--color-success-bg);
  border-color: var(--color-success);
}

.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

/* ---------- Section label ---------- */
.label {
  font: var(--text-label);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-muted);
}

/* ---------- Image placeholder ---------- */
.img-placeholder {
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  background: var(--color-surface);
  border: 1px dashed var(--color-border-strong);
  border-radius: var(--radius-card);
  color: var(--color-muted);
  font: var(--text-caption);
  padding: 24px;
  min-height: 200px;
}

.img-placeholder--16-9 {
  aspect-ratio: 16 / 9;
  min-height: 0;
}

/* ---------- Real images ---------- */
.case-image {
  display: block;
  width: 100%;
  border-radius: var(--radius-card);
}

.case-image--square {
  aspect-ratio: 317 / 300;
  object-fit: cover;
}

.case-image--portrait {
  aspect-ratio: 458 / 718;
  object-fit: cover;
}

/* ---------- Fade-in on scroll ---------- */
.fade-img {
  opacity: 0;
  transition: opacity 0.7s ease;
}

.fade-img.is-visible {
  opacity: 1;
}

/* ---------- Footer ---------- */
.footer {
  border-top: 1px solid var(--color-border);
  padding: 32px max(var(--page-padding), calc((100% - var(--content-width)) / 2));
  display: flex;
  justify-content: space-between;
  align-items: center;
  font: var(--text-caption);
  color: var(--color-muted);
}

.footer a {
  color: var(--color-muted);
}

.footer__links {
  display: flex;
  gap: 24px;
}

/* ---------- Hero (Work page) ---------- */
.hero {
  padding: 64px 0;
}

.hero__label {
  margin-bottom: 20px;
}

.hero h1 {
  font: var(--text-display);
  color: var(--color-primary);
  max-width: 900px;
  margin-bottom: 24px;
}

.hero__subtitle {
  font: var(--text-body-m);
  color: var(--color-secondary);
  max-width: 640px;
}

/* ---------- Project cards ---------- */
.project-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  padding: 0 0 64px;
}

.project-card__image .img-placeholder,
.project-card__image .case-image {
  aspect-ratio: 317 / 300;
  min-height: 0;
  margin-bottom: 20px;
}

.project-card__title {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font: 700 24px/1.2 var(--font-body);
  color: var(--color-primary);
  margin-bottom: 16px;
}

.project-card__title:hover {
  text-decoration: none;
  opacity: 0.7;
}

/* ---------- Case study ---------- */
.case-nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 32px 0;
}

.case-nav-btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 20px;
  border: 1px solid var(--color-border-strong);
  border-radius: var(--radius-card);
  font: 700 14px/1 var(--font-body);
  color: var(--color-secondary);
}

.case-nav-btn:hover {
  text-decoration: none;
  background: #6155F5;
  border-color: #6155F5;
  color: #FFFFFF;
}

.case-header {
  padding: 48px 0 40px;
}

.case-header h1 {
  font: var(--text-h1);
  color: var(--color-primary);
  margin-bottom: 16px;
}

.case-header__subtitle {
  font: var(--text-body-l);
  color: var(--color-secondary);
}

.case-header .case-header__subtitle {
  margin-bottom: 20px;
}

.case-meta {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  margin-bottom: 40px;
}

.case-meta__item {
  padding: 20px 24px;
  border-bottom: 1px solid var(--color-border);
}

.case-meta__item:nth-child(odd) {
  border-right: 1px solid var(--color-border);
}

.case-meta__item:nth-last-child(-n+2) {
  border-bottom: none;
}

.case-meta__item .label {
  display: block;
  margin-bottom: 8px;
}

.case-meta__item .value {
  font: 700 16px/1.7 var(--font-body);
  color: var(--color-primary);
}

.case-section {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 48px;
  padding: 32px 0;
}

.case-section__title {
  font: var(--text-h2);
  color: var(--color-primary);
}

.case-section__content > * + * {
  margin-top: 20px;
}

.process-step + .process-step {
  margin-top: 64px;
}

.case-section__content p {
  font: var(--text-body-l);
  color: var(--color-secondary);
}

.case-section__content h3 {
  font: var(--text-h3);
  color: var(--color-primary);
}

/* Atma's flow items have no separate numbered label — the h3 IS the label,
   so give it the label treatment (uppercase, #737373) instead of a title */
.process-step > h3:first-child {
  font-size: 16px;
  color: #737373;
  text-transform: uppercase;
}

/* The numbered step label ("01 — Research") and key-decision label
   ("Key decision 01") use the same larger label treatment */
.process-step > .label,
.key-decisions__item > .label {
  font: 600 16px/1.3 var(--font-body);
  color: #737373;
  text-transform: uppercase;
}

/* Breaks an element in the 2fr content column out to the full section width */
.break-out {
  width: calc(150% + 48px);
  max-width: calc(150% + 48px);
  margin-left: calc(-50% - 48px);
}

.process-step > * + * {
  margin-top: 12px;
}

.process-step .img-placeholder {
  min-height: 220px;
}

.data-card {
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #FAFAFA;
  padding: 24px;
}

.process-step .break-out {
  margin-top: 64px;
}

.process-step .data-card {
  /* data-card has its own 24px top padding, so a smaller margin here keeps
     the visible gap to its text (40+24=64) equal to the .break-out gap above */
  margin-top: 40px;
}

.data-card .label {
  margin-bottom: 12px;
}

.data-card .data-card__title {
  font: 600 22px/1.3 var(--font-body);
  color: var(--color-primary);
  margin-bottom: 8px;
}

.data-card .data-card__desc {
  font: var(--text-caption);
  color: var(--color-secondary);
  margin-bottom: 20px;
}

.data-card .data-card__source {
  font: var(--text-caption);
  color: var(--color-muted);
  margin-top: 20px;
  padding-top: 16px;
  border-top: 1px solid var(--color-border);
}

.img-framed {
  background: var(--color-background);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  padding: 24px;
}

.pain-table__row {
  display: flex;
  align-items: center;
  gap: 20px;
  padding: 14px 0;
  border-top: 1px solid var(--color-border);
}

.pain-table__point {
  flex: 1.6;
}

.pain-table__point strong {
  display: block;
  font: 500 15px/1.4 var(--font-body);
  color: var(--color-primary);
}

.pain-table__point span {
  font: var(--text-caption);
  color: var(--color-muted);
}

.priority-pill {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 4px 12px;
  border-radius: var(--radius-tag);
  font: 500 12px/1 var(--font-body);
  white-space: nowrap;
}

.priority-pill::before {
  content: '';
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: currentColor;
}

.priority-pill--high {
  color: var(--color-priority-high);
  background: var(--color-priority-high-bg);
}

.priority-pill--medhigh {
  color: var(--color-priority-medhigh);
  background: var(--color-priority-medhigh-bg);
}

.priority-pill--medium {
  color: var(--color-success);
  background: var(--color-success-bg);
}

.pain-table__bar {
  flex: 1.2;
  display: flex;
  align-items: center;
  gap: 10px;
}

.pain-table__bar-track {
  flex: 1;
  height: 4px;
  border-radius: 99px;
  background: var(--color-border);
}

.pain-table__bar-fill {
  height: 100%;
  border-radius: 99px;
  background: var(--color-nav-active);
}

.pain-table__bar span {
  font: 500 13px/1 var(--font-body);
  color: var(--color-primary);
  width: 34px;
}

.benchmark-layout {
  display: grid;
  grid-template-columns: 1.6fr 1fr;
  gap: 32px;
  align-items: start;
  margin-top: 20px;
}

.benchmark-list {
  display: flex;
  flex-direction: column;
}

.benchmark-list .label {
  margin-bottom: 12px;
}

.benchmark-list__item {
  display: flex;
  gap: 14px;
  padding: 14px 0;
  border-top: 1px solid var(--color-border);
}

.benchmark-list__item:first-of-type {
  border-top: none;
}

.benchmark-list__swatch {
  flex-shrink: 0;
  width: 14px;
  height: 14px;
  border-radius: 3px;
  margin-top: 4px;
}

.benchmark-list__item strong {
  display: block;
  font: 500 15px/1.4 var(--font-body);
  color: var(--color-primary);
}

.benchmark-list__item span {
  font: var(--text-caption);
  color: var(--color-secondary);
}

.key-decisions {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}

.role-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  /* role-cards__item has 20px padding, so 44+20=64 to match the visible
     paragraph-to-visual-block gap used everywhere else */
  margin-top: 44px;
}

.role-cards__item {
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  padding: 20px;
}

.role-cards__item h4 {
  font: var(--text-h3);
  color: var(--color-primary);
  margin-bottom: 8px;
}

.role-cards__item p {
  font: var(--text-body-m);
  color: var(--color-secondary);
}

.key-decisions__item .label {
  margin-bottom: 12px;
}

.key-decisions__item h4 {
  font: var(--text-h3);
  color: var(--color-primary);
  margin-bottom: 12px;
}

.key-decisions__item p:not(.label) {
  font: var(--text-body-m);
  color: var(--color-secondary);
}

.pull-quote {
  border-left: 2px solid var(--color-border-strong);
  padding-left: 20px;
  font: var(--text-quote);
  color: var(--color-primary);
}

.full-image {
  padding: 32px 0;
}

.quote-wrap {
  padding: 32px 0;
}

.store-badges {
  display: flex;
  gap: 12px;
  margin-top: 20px;
}

.store-badge {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 10px 18px;
  border: 1px solid var(--color-border-strong);
  border-radius: var(--radius-card);
  font: 700 14px/1 var(--font-body);
  color: var(--color-primary);
}

.store-badge:hover {
  text-decoration: none;
  background: #6155F5;
  border-color: #6155F5;
  color: #FFFFFF;
}

/* ---------- About / Contact ---------- */
.bio {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  padding: 64px 0 32px;
}

.bio__portrait {
  border-radius: var(--radius-card);
  overflow: hidden;
}

.bio__portrait .img-placeholder {
  aspect-ratio: 458 / 718;
  min-height: 0;
}

.bio h1 {
  font: var(--text-h1);
  color: var(--color-primary);
  margin-bottom: 24px;
}

.bio p {
  font: var(--text-body-l);
  color: var(--color-secondary);
}

.bio p + p {
  margin-top: 20px;
}

.resume-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 32px;
  padding: 14px 24px;
  border: 1px solid var(--color-border-strong);
  border-radius: var(--radius-card);
  font: 700 15px/1 var(--font-body);
  color: var(--color-secondary);
}

.resume-link:hover {
  text-decoration: none;
  background: #6155F5;
  border-color: #6155F5;
  color: #FFFFFF;
}

.contact {
  padding: 32px 0;
}

.contact h2 {
  font: var(--text-h1);
  color: var(--color-primary);
  margin-bottom: 16px;
}

.contact p {
  font: var(--text-body-l);
  color: var(--color-secondary);
  max-width: 640px;
  margin-bottom: 32px;
}

.contact__links {
  display: flex;
  gap: 40px;
}

.contact__links a {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font: 500 16px/1 var(--font-body);
  color: var(--color-primary);
}

.contact__links svg {
  color: var(--color-nav-active);
  flex-shrink: 0;
}

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  :root {
    --page-padding: 48px;
  }

  .project-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .role-cards {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 640px) {
  :root {
    --page-padding: 24px;
    --text-display: 300 40px/1.15 var(--font-display);
    --text-h1: 700 32px/1.15 var(--font-display);
    --text-h2: 700 24px/1.25 var(--font-display);
    --text-h3: 600 18px/1.3 var(--font-body);
    --text-body-l: 400 16px/1.6 var(--font-body);
  }

  .nav {
    height: auto;
    min-height: 64px;
    flex-wrap: wrap;
    gap: 8px 0;
    padding: 16px var(--page-padding);
  }

  .nav__logo {
    font-size: 14px;
  }

  .nav__links {
    gap: 16px;
  }

  .nav__links a {
    font-size: 13px;
  }

  .hero {
    padding: 40px 0;
  }

  .hero h1 {
    max-width: 100%;
  }

  .project-grid {
    grid-template-columns: 1fr;
    padding: 0 0 40px;
    gap: 40px;
  }

  .project-card__title {
    font-size: 20px;
  }

  .bio {
    grid-template-columns: 1fr;
    gap: 32px;
    padding: 40px 0 32px;
  }

  .bio__portrait .img-placeholder,
  .bio__portrait .case-image {
    aspect-ratio: 3 / 4;
    object-position: 50% 15%;
  }

  .case-nav {
    padding: 20px 0;
  }

  .case-nav-btn {
    padding: 10px 14px;
    font-size: 13px;
  }

  .case-header {
    padding: 32px 0 28px;
  }

  .case-meta {
    grid-template-columns: 1fr;
  }

  .case-meta__item:nth-child(odd) {
    border-right: none;
  }

  .case-meta__item:nth-last-child(-n+2) {
    border-bottom: 1px solid var(--color-border);
  }

  .case-meta__item:last-child {
    border-bottom: none;
  }

  .case-section {
    grid-template-columns: 1fr;
    gap: 16px;
    padding: 32px 0;
  }

  .break-out {
    width: 100%;
    max-width: 100%;
    margin-left: 0;
  }

  .key-decisions,
  .role-cards {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  .pain-table__row {
    flex-wrap: wrap;
    gap: 8px 16px;
  }

  .pain-table__point {
    flex: 1 1 100%;
  }

  .priority-pill {
    order: 1;
  }

  .pain-table__bar {
    order: 2;
    flex: 1;
  }

  .data-card {
    padding: 20px;
  }

  .benchmark-layout {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  .benchmark-list__item {
    gap: 10px;
  }

  .contact__links {
    flex-direction: column;
    gap: 16px;
  }

  .footer {
    flex-direction: column;
    align-items: flex-start;
    gap: 12px;
  }

  .store-badges {
    flex-wrap: wrap;
  }
}